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North American esports organisation Spacestation Gaming (SSG) has introduced an special partnership with breakfast rapid foods business Oats Right away.
The partnership marks Oats Overnight’s entry into esports and will characteristic branded information and ad placement strategies, starting off mid-November.
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Oats Overnight describes itself as a high quality breakfast rapid meals business with significant-protein, spoon-free breakfast solutions. Its partnership with SSG is the esports organisation’s initially exceptional meals and beverage offer.
Organised by SSG’s brand campaign agency Moonwalk Media, the partnership will contain a movie series showcasing SSG gamers titled ‘G.O.A.T.s Overnight’ and a gaming series on Twitch featuring players and Oats Right away executives at SSG’s headquarters. Oats Overnight’s brand will also be existing on the organisation’s jerseys.
Brian Tate, Founder and CEO of Oats Right away, commented: “During my vocation as a qualified poker player, I learned that peak mental efficiency cannot be achieved without the need of optimising actual physical health and fitness and nutrition.
“Oats Right away was born from this concept. Our mission aligns perfectly with the gaming neighborhood and we glimpse forward to developing with Spacestation and supporting this field.”
Added campaigns will include every month branded content material from SSG and its creators on Twitch and social media, as very well as announcements and supplemental content material for the duration of LAN situations.
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Moonwalk Media CEO Nick Garrett additional: “Gaming has its truthful share of power drinks and powdered supplements for some speedy gasoline for streams, but Oats Right away is just as productive. It provides a healthful, protein-packed choice.
“We oppose the stereotype of gamers living an unhealthy way of life whole of junk meals. We know that creators in the area, specifically on the SSG roster, prioritise their wellness and are psyched to get associated with a merchandise that encourages that.”
Esports Insider claims: The gaming electricity & nutritional supplements sector is – pun intended – remarkably saturated. As a quick, well being-acutely aware breakfast foodstuff, Oats Right away may well just have a exceptional angle – it will be exciting to see if this partnership with Spacestation Gaming is more than enough to make waves.
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